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Have you ever thought about fashion as a process with its own laws of development and peculiarities? It has gone through centuries, transforming and changing according to the historical situation and the needs of the society. One of the key features of humanity is a sense of style and beauty, so from Ancient Egypt to the modern time people were using makeup of this or that kind in everyday life.
If we look at today's makeup and cosmetics for Ama style guide website, we will definitely see that the range of the products available increased dramatically even comparing to the last couple of decades. Why it happened, and why it is happening now, in front of our eyes? The answer is simple — changing social situation and needs along with the burst of the chemical industry, allowing to create new textures, new products, and concepts. However, the needs of people are the key, as far meeting the customers' expectation and fulfilling their requests, especially the ones, not being proclaimed, is the main task of all the fashion industry in general.